in this section: strategic reputation management crisis & issues management media relations mergers, acquisitions & divestments culture change/
employee engagement communications function
development executive communications
coaching corporate social responsibility
(CSR)

"A strong corporate reputation translates into real value: It makes consumers more likely to buy the company’s products or services and recommend them to others; it prompts talented employees to join and remain with the firm; it contributes to a strong market valuation and attracts investors; and it bestows credibility and influence among industry peers"

Maximising Corporate Reputation –
The Value of Reputation
The Wirthlin Report (April 2000)

Strategic reputation management

It’s often hard for organisations to diagnose what might be ailing them. Customers may be defecting, the share price may be taking an unaccountable tumble; no-one seems
to cover your news and competitors may be gaining the upper hand. Maybe one day you look around and find that your best leadership talent has walked out of the door. The underlying cause – and remedy – to your company’s malaise may not seem obvious.

Alternatively, perhaps you feel your company is doing well and you just want to have reassurance that your growth strategies are on track and unlikely to encounter any future obstacles.

Either way, we offer a through-the-line reputation management service that will help you define opportunities to strengthen your profile and long-term credibility among your employees, investors, regulators, peers and the public at large.

Drawing on our turn-around expertise, we’ll guide you through a 6-step process tailored to your specific commercial and reputational goals. This will involve:

1. Analysis of your current organisational goals/aspirations 2. Desk and qualitative internal/external stakeholder research 3. Resulting SWOT/gap analysis to inform your current strategies 4. Recommendations for specific programme action 5. Evaluation of programme impact against organisational goals/aspirations 6. Recommendations for strategic re-alignment where necessary.

an image of a game of chess illustrating strategy

Along the way we will equip you with a series of toolkits to help you acquire the skills
of best practice reputation management and, if needed, put our international network
of accredited experts and suppliers to work to deliver programmes with real traction
at grass roots level.

We want this service to support your ambitions for growth, to give you a profile edge over your competitors and an influence in your industry. Ultimately we’d expect to help make you a more investable entity – and an organisation people will want to join and (continue to) do business with.