Media relations

A recent Edelman survey* of 2,000 opinion formers around the world found that newspapers remain the first trusted medium of choice for respondents in many countries. 60% of European respondents ranked “articles in business magazines” as the most credible source of information about a company. Over 80% said they would not buy goods or services from a company they do not trust.

Astute relations with your opinion-forming media therefore becomes imperative if you want to shape, promote or indeed retrieve a positive  company identity in the minds of your customers, consumers, policy makers, employees, peers and competitors. We have over 16 years experience directing corporate, brand, consumer, trade, national and pan-European media campaigns. For us, media relations is an intuitive part of what we do. Call us for support in:

• Issues analysis and media strategy development • PR programme development and implementation • Identification, recruitment and performance management of PR suppliers • Media skills/spokesperson coaching • Corporate policies for public and media relations • Executive interview support (briefing, in-situ, de-briefing) • Active media engagement as required • Media programme evaluation

(* The Edelman Annual Trust Barometer 2008)