Public and Private Enterprise

If your organisation is committed to growth, then it’s unlikely you are standing still.
At Reputation Matters we’ve all experienced – and have helped navigate – the flux and unpredictability that surrounds organisations; whatever their size or purpose; whichever sector they operate in.

Quite simply, there is no escaping the growth in consumer/retail power, the increasing scrutiny of investors and national/European legislators, the viral proliferation of competitor product and service innovations and the burgeoning of new media channels through which they are all seeking their advantage.

The following represent only a small cross-section of the challenges your company could face. If mismanaged, they each have the potential to profoundly impact your reputation and your organisation’s ability to thrive. They are all situations that we, as former in-house professionals, have been accustomed to dealing with and where we are expertly placed to help.

Communications capability:

• Need to review PR supplier performance and cost effectiveness? • Need to create a new corporate or brand communications function? • Need an objective review of your communications department capability? • Need a proven process to measure departmental performance? • Need to develop in-house best practice in communications?

Corporate Social Responsibility (CSR):

• Need a cohesive management framework to build responsible business practice
  across the Workplace, Marketplace, Environment and Community? • Need help to prepare your company for CSR reporting? • Need to better understand the need for CSR and its relevance to your organisation?

Crisis and issues management:

• Need a bespoke crisis management system that will improve your organisation’s
  agility in times of crisis? • Need to prepare for the unexpected or worst-case scenario? • Need to recover positive internal/external reputation following a serious incident
  or disaster? • Need round-the-clock support to handle a current emergency?

Employee engagement:

• Concerned how employees might react to new strategic initiatives
  or planned divestment? • Need to build effective forums for employee communication and dialogue? • Keen to build the internal profile of a new CEO or critical Board member? • Need to create a charitable partnership and drive internal engagement
  strategies to support? • Need to assess employee satisfaction levels within your organisation?

Launch of new product/service or site:

• Need help positioning your new service or product in the market? • Need a national or pan-European launch plan with resource support? • Need to plan a new site/company opening or celebrate a strategic alliance?

New Market Entry:

• Need to build media/investor profile and influence positive public perception
  in favour of your company’s entry into a given market? • Need to develop a competitive position and engage important business communities?

Media Engagement:

• Need to address lack of familiarity/favourability or boost your presence
  among key media outlets? • Need to address unexplained negative press coverage or difficulty
  in building press relations? • Need to train Executives in a position, but poorly equipped, to communicate
  with vital stakeholders? • Need to evaluate the success/impact of your media relations programmes?

Merger/Acquisition:

• Need proven methods that will smooth the transition of your planned
  M&A activity among affected employees, authorities and the public? • Suffering cultural integration issues following a recent acquisition?

 

We know that organisational sensitivity and integration with other corporate functions are pivotal to programme success. Let us work with you and your teams to share our knowledge, to help you maximise your opportunities and mitigate your issues.